Sunday, October 10, 2010

"You can't win if you're not at the table"

People have talked about "'right time-right place" time and again. To look at the idea from a different perspective, let's make sure we are at the table to be in the game. Our mere participation/presence may not be able to win us any Poker game, but our absence will surely not make us win.

Be it pitching to a client, trying to woo that sweet damsel, securing that academic degree - getting a foot in the door is super-essential.

Recently, Excel Next acquired clients that it had pitched more than a year back. It kept them engaged during the entire year with knowledgeable reports/industry insights. Just being there "at the table" made sure Excel Next was still very much "in the game".The moment opportunity arose, it was well positioned to capitalize on that. Conversely, it also did lose track of significant number of companies/potential clients who it pitched to initially and has never heard from them since - Atleast one of them could have given Excel Next it's next big break. Talking about "big-break", every business / professional practice needs one to move the next Orbit. As propounded by Late. D Ambani, it takes MASSIVE effort for a person/business to move to the next orbit of economic level and social status. It would be foolish to let go of that "big-break" that may make this "orbit-jumping" process a lot simpler. To cut a long story short, let's try to be at the table as much as possible.

With its fair share of mistakes, Excel Next is glad to share its experience, even if it is "seemingly non-material".